What Makes A Great Logo

by JSB Morse

If you are a consumer, or a marketer, or a CEO of a company looking for branding, you should be interested in logos. Logos are the centerpiece of a company’s brand image and can tell you a lot about the company. The quality of a logo can tell the consumer how much their image (and customer opinion) means to that company. The effectiveness of a logo can help sell whatever product or service that the company offers. Also, the beauty of a logo is something that the company can be proud of and identify with.

Branding is the most important aspect of a company’s marketing strategy and should be heavily considered. Companies that took their branding lightly during their inception may suffer in the long run. This happens even if their service or product is great, because their logo is unprofessional, confusing, or offensive. Companies with bad logos may not be taken seriously or worse, they may be made a butt of a joke.
There are four principles that make for a great logo design. A great logo must:

• follow solid basic design principles
• be functional
• represent the company
• be unique

We will go over each of these principles in depth. Continue reading »

Jun 30, 2011

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Branding Basics

Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding.

But exactly what is branding, anyway? Think of branding as predefining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers.

The First Key Element of Branding; Create a Great Logo.

You have given a great deal of attention to your company name and believe it speaks to who you are and what you do. Great! Now you need to wrap a graphic image around that name to carve out a prime piece of real estate in your target customer’s mind. That is exactly what a great logo design can do.

Jan 28, 2011

Alexify – Speaks Design

Let me just share what I think is good when it comes in designs You would want to take these into consideration or not. For some it may be helpful so let’s start!

Partly, the look of your site represents you as the owner and the things showcased in it. It contributes to the audience’s appeal, their trust and satisfaction.

A well designed site attracts more clients. Keeping all things on proper alignment and places makes the site user friendly. Remember that you are selling your products and not the theme Continue reading »

Aug 18, 2010

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